There are few fields in life that are as visionary as jazz music. Jazz can carry you away or create understanding, can put a smile on your face or save the day, can be considered scientifically or emphatically. But first and foremost, jazz can open doors, doors of a mental type, and a young generation is increasingly discovering this as well. The time of the old, grey men is not yet over, but they are now standing between dancing soul jazz enthusiasts, afro-jazz nerds, vinyl diggers, jazz networkers and clubbers.
We too are amazed at all the agility and energy of this scene. The music affects you. It infects you.
In a small backyard loft in Hamburg, we try to capture the fluid jazz sound and put it on record, bring it to the stages and bring it to the media. We want to contribute to this great and powerful sound, which radiates in all directions, and support the creative artists who produce it.
The desire to found a jazz label was already present when I was studying musicology. It was the 80s and 90s - the jazz world was looking towards NY. Nowadays, jazz has become more European and has changed massively. After wonderful years in the international music business, I founded Herzog Records in 2006. I wanted to work at the grassroots level again and I had the words of many great international musicians in my ear about what a wonderful infrastructure our country has for jazz music. That is the case. Me and my team see very clearly what a rich variety of educational and performance institutions exists. Jazz radios, jazz editors, festivals, jazz institutes, the jazz exhibition Jazzahead, as well as jazz bureaus contribute to the importance of the jazz market. It is very easy to work in this network of professionals, especially in such a great and jazz-affine city as Hamburg, which also actively supports our local scene.
And so it is a pleasure for me and my small team to turn each stone for our artists, to follow up every contact and to observe attentively what is happening. Our eyes roam through jazz magazines, we are in recording studios, listen to radio stations, visit festivals & concerts, submit applications and have jazz conversations over a glass of wine.
We are sound seekers in the best sense of the word. Therefore, we are constantly signing new artists in order to let our artist roster grow through musical variety. And so we still have CDs and vinyl piled up to the roof, even though we only talk about streaming. Posters of past and future tours still hang on the walls. It is and remains a matter of the heart for us to be in the middle of this vivid world of music. I believe you can feel this working with us.
Herzog Promotion creates publicity for jazz. Whether it's productions, live dates or events: we are able to bring your music to the right contacts through targeted public relations. This requires good texts, videos, music files and photos. If you are still inexperienced, product management would certainly be necessary for you before going into classic album promotion. For all those who want to be more strategic in the jazz market, an artist management comes in handy.
We use our media network, which has grown over two decades. Whether TV, radio, online or print media - we select contacts for you and get in touch with the editors. And before that, we get a clear picture of your music and your personality. Because your musical message is the heart of our work.
Good music deserves to be on good stages! That's what I'm working on with my booking team for various artists. We believe in the power of music performed and experienced live, especially in times of constant media coverage. This may be in small, selected clubs or on the big festival stages. It is important for us to have a lasting and trusting partnership with event organisers and promoters in the provinces and in the big cities. We consider this to be a contribution to the preservation of cultural diversity in our country. And so we interact with our local partners with fairness and fun, and have done so for many years. Through our good and reliable work, we want to ensure that a concert evening is a special experience for everyone involved.